Privacy Policy

  • Last Updated May 27, 2026

Kula Vineyards, LLC, doing business as Kula Vineyards & Winery ("Kula," "we," "us," or "our"), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit kulavineyards.com, buy wine, join or manage a wine club membership, visit our tasting room, attend events, communicate with us, or opt in to receive text messages from us.

Our products and services are intended only for adults who are 21 years of age or older. Do not use this site, purchase wine, or join our wine club if you are under 21.

1. Information We Collect

We collect information you provide directly, information created when you use our site, and information we receive from service providers that help us operate our winery, tasting room, wine club, and online sales.

  • Name, email address, phone number, mailing address, shipping address, billing address, and account login details.
  • Date of birth, age-verification information, wine club details, wine preferences, purchase history, pickup or shipping preferences, and event or reservation details.
  • Messages you send us, including contact requests, email, phone calls, voice messages, text messages, comments, ratings, and customer-support communications.
  • Website and device information, such as IP address, browser type, pages viewed, referring pages, cookie identifiers, and similar analytics or security information.
  • Payment-related information processed by our ecommerce and payment providers. We do not intend to store full payment card numbers on our website.

2. How We Use Information

  • To provide winery, tasting room, ecommerce, wine club, event, reservation, pickup, shipping, and customer-support services.
  • To verify age and eligibility to purchase alcohol and to comply with alcohol, tax, shipping, fraud-prevention, and other legal obligations.
  • To create and manage accounts, authenticate users, process password resets, send account notices, and respond to requests.
  • To send emails, calls, or text messages that you have requested or consented to receive, including order updates, wine club updates, event information, tasting room updates, promotional offers, and reservation updates for our restaurant, Kula Hawaiian Kitchen.
  • To personalize your experience, understand site performance, improve our products and services, protect the security of our site, and prevent misuse.

3. SMS and Text Messaging Privacy Notice

If you provide your mobile number and opt in to receive text messages from Kula Vineyards & Winery, we may send recurring text messages about winery updates, wine club activity, order or pickup information, reservation or event reminders, customer service, and promotional offers. Message frequency varies based on your relationship with us and the programs you choose to join. Message and data rates may apply.

If you consent, we may also use your mobile number to send text updates about reservations at our restaurant, Kula Hawaiian Kitchen. These reservation messages may include seating updates, confirmations, reschedules, and other related reservation information.

You can opt out of text messages at any time by replying STOP to any message. You may reply HELP for help, call (805) 296-7765, or email hello@kulavineyards.com. We may keep records of your opt-in, opt-out, and related messaging activity so we can operate the text program and honor your choices.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be sold, rented, released, transferred, or shared with third parties, affiliates, or lead generators for their marketing or promotional purposes. We may use communications vendors solely to help deliver and manage our own text messages, and those vendors may use mobile information only to provide services to Kula Vineyards & Winery.

4. How We Disclose Information

We do not sell your personal information. We may disclose personal information only as needed for the purposes described in this Privacy Policy, including:

  • Service providers that support website hosting, ecommerce, payment processing, shipping, reservations, email, communications, analytics, security, accounting, and customer support.
  • Alcohol compliance, delivery, shipping, payment, fraud-prevention, and age-verification providers when needed to process purchases or comply with law.
  • Government agencies, regulators, courts, law enforcement, or other parties when required by law or when necessary to protect rights, safety, security, or property.
  • A buyer, successor, or professional advisor in connection with a merger, sale, financing, reorganization, or transfer of all or part of our business.
  • Other parties when you direct us or give us permission to disclose the information.

5. Cookies and Analytics

We use cookies and similar technologies to support authentication, site functionality, security, analytics, and a better visitor experience. You can control cookies through your browser settings. Some site features may not work properly if cookies are disabled.

6. Your Choices and Privacy Rights

  • You can update account profile information by signing in to your account.
  • You can opt out of marketing emails by using the unsubscribe instructions in those emails or by contacting us.
  • You can opt out of text messages by replying STOP to any text message from us.
  • You can request access, correction, deletion, or other available privacy rights by contacting us at the email address below. We may need to verify your identity before completing a request.

Some information may be retained when necessary for legal compliance, security, dispute resolution, accounting, transaction records, wine club administration, or to complete services you requested.

7. Data Security and Retention

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, network, or storage system is completely secure. We retain personal information for as long as needed for the purposes described in this Privacy Policy unless a longer retention period is required or permitted by law.

8. Third-Party Websites and Services

Our site may link to or use third-party websites and services, including ecommerce, payment, reservation, social media, analytics, and shipping services. Their privacy practices are governed by their own policies. We are not responsible for the privacy practices of third-party websites or services that we do not control.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date above. Your continued use of our site or services after an update means the updated policy applies to your information.

10. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

  • Email: hello@kulavineyards.com
  • Phone: (805) 296-7765
  • Address: Kula Vineyards & Winery, 6200 El Camino Real, Atascadero, CA 93422